A manufacturer was launching in phases across a range of care settings, including hospital outpatient departments, inpatient settings, ambulatory surgery centers (ASCs), and provider groups. Each setting has its own coding, coverage, and payment considerations.
PRO;s virtual field reimbursement managers (FRMs) provided reimbursement education and support tailored to each setting of care. Teams worked from the same launch plan and adjusted their approach by segment, so each type of site received information that fit the way it operates.
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CONCLUSION
The client launched commercially in Q2 and reached profitability in Q4 of the same year, its first profitable commercial quarter, led largely by outpatient accounts. Growth continued into the following year, with net revenue more than tripling from Q3 to Q1. Tailored support for each setting of care helps a launch take hold across the full range of sites where patients are treated. Learn more about our Revenue Cycle Management and virtual FRM services.